Service as an Art Form: Creativity at the Core of Everything We Do

Creativity fuels every facet of life, shaping our choices and driving the paths we pursue—whether for income, passion, or ideally, both. At Maquette, creativity isn’t merely a tool; it’s the very essence of our philosophy, woven into every project and interaction. It informs how we think, approach challenges, and build lasting client relationships.

Our journey began with art. As artists, Maquette’s founders immersed themselves in the creative process, embracing the perspectives, problem-solving skills, and adaptability it demands.

While our work today may diverge from traditional “art,” it remains deeply rooted in the values we developed as creators. For us, creativity goes beyond imagination; it embodies structure, form, and transformation. Just as art evolves with each interpretation, so does our work, inviting fresh perspectives and innovative techniques. Every project at Maquette is a canvas, an opportunity to innovate, to reimagine, and to elevate established methods with our own touch.

This commitment to creativity extends across our team. We empower each member to bring their individual insights, ideas, and artistry into every task—to create something new within our framework. Our medium is a unique fusion of hospitality, service, and craft. It’s in how we blend these elements that true artistry emerges, crafting experiences that are both memorable and meaningful. While not everyone gravitates toward this level of creative ownership, it is precisely this quality that sets us apart: our commitment to creativity as the beating heart of our business.

At Maquette, every project is a building block, informed by what came before and laying the groundwork for what’s yet to come. Just as a sculpture begins with a model—a maquette—to envision the finished piece, we see each project as a foundation, poised for future possibilities. This approach mirrors the precision of architecture, where every model and plan breathes life into the vision ahead.

It’s this mindset that keeps Maquette vibrant, adaptable, and ultimately, creative in everything we do.

By Jason Smith
Cofounder/Managing Director